When you’re competing in a trade show with dozens or hundreds of other exhibitors, it’s essential to make your booth stand out. This can be a challenge, but with the right design elements, you can create an eye-catching space that will draw in potential customers and partners.

In this post, we’ll give you some tips for designing your trade show booth. We’ll start with the basics of booth size and shape, then move on to more specific tips like using graphics and fabric backdrops. By following these tips, you’ll be sure to make a great impression at your next trade show.

Design for Your Audience

It’s important to design your booth with your audience in mind. What are their needs? What are their wants and desires? What are they curious about?

Once you know your audience, it’s much easier to create a booth design that will capture their attention. Use bold colors, interesting shapes, and eye-catching graphics to draw them in. Make sure all of your messaging is clear and concise, so that they can quickly understand what you’re offering. Less is more. You should not clutter up your design with lots of wording.

And don’t forget the importance of lighting! Bad lighting can wash out your colors and graphics, and make your booth look tired and uninviting. Make sure you have plenty of bright, cheerful light to illuminate your space.

Use Colors That Pop

When you’re designing your booth, it’s important to use colors that will stand out and catch people’s attention.

Bright blues, greens and yellows are eye-catching and will help your booth stand out from the competition. You can also use bold patterns or designs to make a statement. Be sure to choose colors and designs that match your brand and message. Contrasting colors is also very important.

Keep It Simple

Sometimes, the simpler your booth design is, the more effective it will be. You want people to be able to quickly and easily understand what your company does, and a complex design can often overshadow your message.

When designing your booth, focus on creating a clear and concise visual statement. Use simple graphics and fonts to communicate your message, and stick to a limited color palette to avoid confusing visitors.

By keeping your design simple, you’ll be able to create a powerful and eye-catching booth that stands out from the competition.

Utilize Negative Space

One way to make your booth design a standout is to use negative space. This is the space around and between your design elements. Done well, it can be an extremely effective way to draw attention to your booth and create a visually appealing layout.

Make sure you take into account the proportions of your booth when planning your design. You don’t want too much or too little space around your elements. It’s important to be strategic in how you use negative space and to use it to your advantage.

If you’re not sure how to get started, our team at Giant Printing can help! We have years of experience creating eye-catching trade show booths and can work with you to create a design that will help you stand out from the competition.

Use Eye-Catching Graphics

When it comes to booth design, it’s all about using eye-catching graphics to make a statement. You want to create a space that’s visually appealing and grabs people’s attention as they walk by.

A great way to do this is by using large-scale photos and graphics that span the entire backdrop of your booth. This will help to make a bold, impactful statement and draw people in.

At Giant Printing, we specialize in creating high-quality Fabric Backdrops for trade shows and exhibits. Our Backdrops are made of durable fabric that can be easily installed and transported, making them the perfect solution for your next event. Contact us today to learn more!

Make It Interactive

Interactive booths are a great way to engage with potential customers and set your company apart from the competition. They provide an opportunity for people to learn more about your products or services and can help to generate leads.

There are a few different ways you can make your booth interactive. You can have product demos, interactive displays, or even games.Whatever you choose, make sure it’s relevant to your business and provides value to potential customers.

If you’re looking for a way to make your booth stand out, consider using Fabric Backdrops. Giant Printing offers high quality, custom Fabric Backdrops that are sure to catch attention.


Creating a booth design that really pops can help you stand out from the competition and draw in more visitors. By using bright colors, interesting shapes, and unique materials, you can create a booth that is both eye-catching and memorable. So don’t wait any longer, start planning your booth design today! Contact one of our team members at Giant Printing to learn more about our Fabric Trade Show products.