Attending Austin’s South by Southwest (SXSW)

If you’re attending SXSW this year as an exhibitor or throwing a corporate event, you’re probably wondering what you need to do to make the most out of it. SXSW is a huge event, and it can be a little overwhelming if you’re not prepared.

That’s where we come in. In this article, we’ll walk you through everything from how to brand your booth to how to throw the perfect party. We’ll also give you some tips on networking and marketing your brand at SXSW.

So, whether you’re a first-time exhibitor or a SXSW veteran, this blog is for you. Let’s get started!

What Is SXSW?

SXSW is an annual event in Austin, Texas that celebrates music, film, and technology. It’s a great opportunity to connect with other brands, network with potential clients, and launch your latest product or service.

If you’re planning on exhibiting at SXSW, there are a few things you need to know. First of all, the event is huge! So how do you make sure your brand stands out?

One way is to create a compelling Fabric Banner or Fabric Trade Show Backdrop that will draw people in. You can also use branding elements to really make your Expo Booth stand out. And don’t forget about swag! Give people something to remember your brand by and they’ll be sure to come back for more.

If you’re planning on throwing a party at SXSW, make sure you are branding your company with lots of signage and make sure you have a Step & Repeat Backdrop to take pictures in front for social media. All of our Backdrops are very lightweight and portable.

Why Exhibit at SXSW?

You might be wondering, “Why should I exhibit at SXSW?” There are a few reasons:

1. SXSW is the perfect place to build relationships with key partners and customers.

2. It’s the perfect place to launch new products and services.

3. You’ll get exposure to a large, engaged target audience.

4. It’s a great opportunity to get your brand in front of the media.

5. You’ll be able to connect with other exhibitors and learn from their experiences.

So, as you can see, there are plenty of reasons to exhibit at SXSW. If you’re on the fence, hopefully this article has helped you make up your mind.

How to Exhibit at SXSW: The Basics

So you’ve decided that you want to exhibit at SXSW? Great choice! SXSW is one of the most exciting and well-attended festivals in the world, and it’s the perfect place to show off your brand.

But before you can start planning your exhibit, there are a few things you need to know. Here are the basics:

1. SXSW is a music and film festival, so your exhibit should be geared towards those audiences.

2. The event takes place in Austin, Texas, so you’ll need to factor in travel costs when planning your budget.

3. SXSW attracts a lot of industry professionals, so be prepared to network!

4. Plan ahead! The earlier you start planning your exhibit, the better.

Choose Your SXSW Exhibit Space

When you’re deciding on your SXSW exhibit space, it’s important to think about the audience you want to reach. Are you targeting industry insiders or consumers?

Once you’ve figured that out, it’s time to start thinking about your display. You want something that will stand out and catch people’s attention. Table covers, Fabric Backdrops and Banners are a great way to do that, and they’re also a great way to show off your brand identity.

So take some time to browse our selection and find the right options for your business. We can help you create a space that really makes a statement.

Budget for Your SXSW Exhibit

So you’ve decided to exhibit at SXSW? Fantastic! Now comes the hard part: budgeting for your booth.

There are a lot of things to take into account when planning your budget, such as the cost of space, shipping, labor, and marketing. And don’t forget about those last-minute expenses that always seem to crop up.

Tips for a Successful SXSW Exhibit

When it comes time to plan your SXSW exhibit, it’s important to first review the exhibitor guide for key information and contacts. SXSW offers a variety of conference tracks, festivals, and exhibitions, so be sure to choose the one that’s the best fit for your brand.


Whether you’re exhibiting at SXSW or planning a party, there are a few key things to keep in mind in order to make the most out of the experience.

First, take some time to plan and strategize. What are your goals for the event? What do you want to achieve? Who is your target audience? Once you have a clear idea of what you want to accomplish, it will be easier to figure out how to go about it.

Second, make sure you have a strong branding and marketing strategy in place. This is your chance to showcase your company and products to a large audience, so make sure you take advantage of it. Create a catchy slogan or tagline, come up with interesting visuals, and come up with a plan for how you’ll reach out to attendees.

Lastly, be prepared to spend some money. SXSW can be expensive, but it’s worth it if you do it right. Make sure you budget appropriately and prepare for some expenses, such as marketing materials, shipping costs, and booth rentals.

Contact one of our team members at Giant Printing to learn more about our Fabric Printed Trade Show and Event Products and Displays.